2025 GAMESCOM B2C
Global Events / Global Exhibition
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Design illuminating activations around the world with us.
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AMAZING SEASUN GAMES 2025 GAMESCOM B2C
Global Events / Global Exhibition
Project Background
Seasun, founded in 1995 as Kingsoft’s first game studio, has become a pioneer in China’s gaming industry. The company explores a variety of genres, including wuxia, mecha, and ACGN, and is committed to creating high-quality game franchises and innovative content. At Gamescom 2025, Seasun unveils ‘Mecha BREAK’ a highly anticipated title that has surpassed one million wishlists on Steam worldwide.Gamescom, the world’s largest gaming event, attracts over 350,000 visitors each year. It unites publishers, developers, and fans from across the globe to showcase the future of gaming and celebrate the industry's most exciting innovations.
Our Solution
EIDETIC designed the Mecha BREAK booth as a cybernetic hangar to reflect the game’s sci-fi and mecha-shooter identity. With custom weapon props, intricate motifs, and thematic decorations, the entire booth embodied the world of mecha. A full-scale cockpit simulator offered participants an immersive experience of piloting their own mech, earning praise as “one of the most impressive booths at Gamescom.” To highlight the game’s strategic PvPvE battles, a dedicated arena was created, delivering thrilling live matches. The front-facing LED screens broadcasted the action in real time, drawing in large crowds of spectators.With its immersive simulator, live esports showdowns, striking performance elements, and a wide range of exclusive merchandise, the Mecha BREAK booth at Gamescom 2025 captured the attention of thousands of visitors and stood out as a highlight of the event.
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- Cosplay Costume Production & Event Execution
- Production of Promotional 3D Panorama Video
- HR Management & On-Site Supervision
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